Before you film, think about how you want your video to go and even draft a quick storyboard or write a script if possible. It’s not always practical to film clips in sequential order and fortunately, footage can be rearranged easily during editing. These days, the attention span of the average viewer is very short, so try to deliver your message quickly and make sure the viewer is always entertained. As you edit your videos and watch them back, keep an eye out for anything you can trim down or even cut out completely. It’s tough to make a video too short (while still including all the necessary clips) but it is very easy to make a video too long. “When in doubt, cut it out,” should be your new catchphrase. For example, if you’re filming an unboxing video, you can cut out the footage of you struggling to open the box and then getting up to grab a boxcutter. Keep the main idea of your video in mind and work on “trimming the fat,” aka anything that doesn’t enhance the video overall. Regardless of what type of video you’re recording, odds are you’ll end up with a lot of unnecessary footage. Not only can it be expensive, it’s often much more difficult to use. One thing’s for sure, you don’t need to buy the software that the pros are using when you’re just starting out. We recommend trying free software to see if it meets your needs and to get a feel for editing in general before opting to buy expensive software. If you want to add special effects and highly technical edits, you might think about splurging for Final Cut Pro (Mac users) or Adobe Premiere Pro. If you want an editing program that’s free and user friendly, go with something like Oslo.
What works for you will completely depend on personal preference. YouTube even offers some editing capabilities right from your Video Manager page. There are a lot of editing software options available, from totally free to very expensive. While many edits are carried out with stylistic choices in mind, those just starting out should focus on learning the basics. Simple edits are easy to do and can really make your videos stand out. Unedited YouTube videos not only look unpolished, they may put viewers off and discourage people from tuning into your channel. One of the most crucial parts of being a YouTuber is the process of editing videos.
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